Tuesday, October 18, 2011
The Thank You Economy
Vaynerchuk spends a good bit of the book making sure that you understand how to use social media for your company, not just use it because you feel you have to. This, I would agree with his assessment, is what can only serve to hurt companies.
This book is incredibly bottom line driven--as long as you understand and embrace that customer service is the bottom line. A loyal customer base will keep you afloat and will be your best (and sometimes most important) asset, and you do this by saying thank you. Not just with words or with gifts, but with service and loyalty of your own.
I might now be recommending this book to everyone I know.