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Thursday, May 24, 2012


I love me some good non-fiction, and Brandwashed: Tricks Companies Use to Manipulate Our Minda and Persuade Us to Buy by Martin Lindstrom seemed right up my alley.  So check it out from the library I did.

The premise of this book is exactly what it's subtitle reads: Tricks companies use to manipulate our minds and persuade us.  Did you know that one of the "inactive" ingredients in Carmex actually eats live lip cells?  I bet that explains why you are addicted to it.  You actually need more to feel better.  Did you know that your precious iPhone tracks your location every few seconds and sends that information to companies linked to your apps or that you have connected to via your internet?  Check!  There is a whole bunch of other fascinating information in this book that will make you think deeply about consumerism and choices.

This was a fascinating book to read and I am so glad I picked it up.  There were some things I was aware of (stores picking certain music to change your heart rate) and others I was not (royal family marketing, anyone?).  Overall I learned so much more than I thought I would.  It turns out Lindstrom is the leading go-to guy for marketing companies (and royal families, apparently).  What is all of this royal-family business I speak of?  Read the book.  You will see.  And you probably won't be surprised.

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